Journalist, writer and passionate about technology: it is known Pino Bruno. Today I am of his latest book, "Dolce Stil Web Words in the Internet Era" with a preface by Gianrico Carofiglio published by Sperling & Kupfer.
FLORINDA: Hello Pino, as did the idea for this book?
PINE: A little provocation, the funny, I guess. Even professional bias. The titles are very important in my profession. When I started putting my hands in the booklet, I realized that the words adopted in the digital world were becoming language, even outside the framework of insiders. In the thirteenth century, the Dolce Stil Novo freed the language of "vulgar" and took off the style of writing. Eight centuries after it happens the opposite: the digital language, that sort of vulgar reserved up to fifteen years ago to a few initiates, you become part of the vocabulary and common life, creating a new style of communication. Maybe not "sweet" as the "clean" of Dante, Cavalcanti and Guinizelli, but certainly original and designed to last.
FLORINDA: What do you think of the Internet?
PINE: After the invention of fire, the wheel, the printing machine, automobile, electricity and telephone, there's the Internet. Today we know that the network is already there. I think anyone, not even the gurus of digital scenarios, can imagine what will be one of only ten years. I'm an example of mobile telephony. Did you ever imagine, in the late eighties, that today we had the world at your fingertips (ear, mouse, keyboard, etc.)? Some certainty, however, there is. Internet will become increasingly powerful and fast, able to transmit high quality pictures and movies. The objects - everything from package of carrots to the market to buy clothes that we wear - will have labels (RFID) that will inform about the date and place of production, content, taste, presence of harmful substances. As for the clothes, the microchip will be telling us that it is time to bring in the laundry. Bring the mobile phone / PDA / smartphone the product and know everything. We may also pay with a click, thanks to the virtual wallet. In short, we are increasingly interconnected. Social networks will evolve from today's chatter on Facebook for something more socially useful. The health network will be. Our health insurance card will contain a microchip with all of our sensitive data (blood type, allergies, sustained interventions, particular diseases, the latest analysis, X-rays, etc.). The primary care physician or the operator of the ambulance (we avert analog) by inserting the card into the reader and ... could save your life. I'm oversimplifying for the sake of synthesis, because I could get a thousand other examples. I conclude by paraphrasing Blade Runner: "we see things that we humans can not even imagine."
FLORINDA: What's missing in the network?
PINE: ... the remote loading of objects and people, like in Star Trek ...
FLORINDA: When you find time and inspiration to write?
PINE: Well, inspiration is everywhere around us. I'm curious and I read everything from drugs to Bugiardini signs, books, newspapers. Omnivore. With regard to time, in my spare time ...
FLORINDA: Compared to your previous works do you like about this book?
PINE: I can answer with a quotation from Raymond Carver? "Words are all we have, so it is better that they are the right ones." Here, I was always fascinated with playing with words and this book gave me the opportunity.
FLORINDA: journalism, travel and technology ... all live with passion? What is the passion for you?
PINE: The passion is writing. If a day goes by without writing something, I go into withdrawal symptoms.
FLORINDA: What did you have to give up to follow your passion?
PINE: A nothing. I prefer to have remorse, no regrets.
FLORINDA: Do you have any advice for those who want to become a writer?
PINE: Try to write every day, anything, until one realizes that one can not do without.
FLORINDA: Last question. For you the glass is half full or half empty?
PINE: Half full. ... An example: the hardware is moving in the background, and is the glass half empty. It 's always important, but the real killer application is the content, so the software. Here, the software is the glass half full.
TITLE: Dolce Stil Web - Words on Internet time
AUTHOR: Bruno Pino
PAGES: 213
LANGUAGE: Italian
PUBLISHER: Sperling Kupfer
YEAR: 2009
EAN: 9788820046941
This book is the compass is essential to all Web surfers, who wants to understand and above all do not be fooled by self-styled gurus, false prophets and hucksters technology.
to contact the author: http://www.pinobruno.it/
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